Contrary to popular belief and culture not all of us want to be tan. Gasp! I myself embrace my paleness, but that also means that finding the right foundation is difficult. The make-up industry focuses on becoming tan (thank Coco Chanel for that) therefore finding foundations for pale skin has become increasingly more difficult.
Do not despair my fair maidens! My trials and errors are for your benefit, because I have found some amazing products.
The first thing to do no matter what skin color you have is to figure out what undertone you have (pink, yellow, or beige). Most people have different undertones throughout their face so it is important to match your neck. The easiest way to figure this out is if you try on a foundation in each undertone, and the one that blends in the closest is your match. Therefore, if you try on a foundation with a yellow undertone and your face looks to yellow that is not your undertone. The way to tell what undertone your foundation is by the title of your foundation with most brands. Titles with cool refers to pink and warm refers to yellow.
There are three brands that have amazing foundations for pale skin, unfortunately they are expensive and one of them is only available in the UK.
My favorite is Veil Fluid Makeup Oil Free SP by Hourglass it is good for your skin and No. 0 porcelain is a perfect match for my skin color. The draw back is that it is insanely expensive $60.
Make Up Forever has a lot of shade options in their HD Invisible Cover Foundation and Mat Velvet + Matifying Foundation. The draw back of these is the texture, it feels really thin and it doesn't blend in as well. At Sephora these range from $36-42.
Dainty Doll cosmetics is specially geared towards pale skins. The brand was started by Girls Out Loud band member Nicola Roberts. This product can be found easily in the UK but for those of us that don't live there i'll provide a link to a website that delivers worldwide for free.
Whatever your skin color is learn to embrace it and love it!
-JJ
Hourglass:
http://www.sephora.com/veil-fluid-makeup-oil-free-spf-15-P193231?skuId=1064849
Make up Forever:
http://www.sephora.com/search/brandResult.jsp?ref=900120&brandId=4028&node=1050000
Dainty Doll:
http://www.lookfantastic.com/brands/dainty-doll/dainty-doll-foundations.list
I will have to check out Dainty Doll!
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